# 亚马逊关键词调研

## 关键词调研渠道

* ABA 品牌分析
* 用[第三方工具](/pei-tao-gong-ju/chang-yong-ruan-jian.md)关键词反查
* 亚马逊搜索下拉框
* 店铺广告数据

调研完成之后建立关键词词库，对关键词进行分级：以流量大小为参考，我习惯 ABA 排名 10000 以内的词是大词，10000 以外的都算长尾。

如果你最大的词 ABA 排名都没超过 10000 的话，那就以最高排名的词为大词。

## 工具辅助找词

我最近比较喜欢用[西柚找词](https://www.xiyouzhaoci.com/activity/channel_register/plyk)竞对的关键词然后收集下来集合 ABA 数据进行分析。

### 反查关键词

<figure><img src="/files/it7dp4KjaGZyGDgfFezB" alt=""><figcaption><p>反查关键词</p></figcaption></figure>

可以在这个表中看到竞对的主要流量来源和自然位置以及广告情况，结合右边的 ABA 搜索排名可以快速判断哪些是主要关键词，哪些是次关键词。

把数据收集下来之后就可以埋入 [lisitng](/di-san-zhang-ya-ma-xun-chan-pin-ye-mian-you-hua/listing.md) 中以及用做后续开[广告](/di-wu-zhang-ya-ma-xun-guang-gao-tou-fang-ce-le/zhan-nei-guang-gao/guang-gao-tou-fang-ji-qiao.md)。


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